Are you smuggling a whale in your pants? Beware, whale tails are a ticket-able offense. For Plantronics new designer Bluetooth headsets we employed the Fashion Police to catch the fashionly-offensive offenders.
This social/viral campaign allowed friends to call each other out for breaking the Laws of Style. Each offense generated a personalized video featuring locations, pictures and chance to dispute the offense.
Laws of Style
Plantronics
Laws of Style: Intro
Laws of Style: Site Experience