Neutrogena is known for their splashy style endcards and that works great on television but didn't translate well to social communication. After a brand audit we noticed that most all beauty brands tried to hard to promote too much and ultimately ended up pretty ugly. So we took an elegant minimalist approach. Textures and light helped illustrate what the post was to communicating. Results were a clean representation of how the brand feels about themselves and allowing users to have that "ah ha" moment.

Social Design

Neutrogena