Q.
How do we generate a ton of social chatter about our next release?
A.
Kill your beloved main character.
Full Campaign Case Study -
I was only responsible for the Visualizer
There are few fan communities as large, passionate, and vocal as Halo Nation – especially when you announce the death of the hero. To celebrate the community's devotion and give them a voice, we created the Halo Visualizer in partnership with Active Theory. This digital experience lives on the official Halo site Waypoint and aggregates content and conversation around it in 3D. Each animated particle represents an individual reaction to the evolving story.
Visualizer
Halo 5: Guardians
Focus on UX/UI