Google needed 40% of households to sign-up for Fiber to break ground. We ended up with 90% in just 6 weeks. We started by saying thank you by showing the rich history of KC. Then we released 3 spots showing a couple realistic ;) ways one could use the power of a fiber connected network. Print showed the immediacy with a daily countdown and OOH reminded locals of what was in store for them.

Fiber Launch

Google