Who better to celebrate Earth Day with than Burt? We created a social/viral campaign that invited users into Burts house to learn more about this illusive figurehead and learn more about themse lves. Users connected their webcam and were asked a series of questions. The more the answers were aligned with Burts way of environmental thinking, the more "Burt like" they'd become.

Earth Day

Makeover

Burts Bees